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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Development Strategy of Ice and Snow Tourism Products in Jilin Province Based on ERP

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DOI: 10.25236/sser.2019.127

Author(s)

Guoxia Sun

Corresponding Author

Guoxia Sun

Abstract

This paper uses BMP theory to analyze the ice and snow tourism resources, ice and snow tourism market and ice and snow tourism products in Jilin Province, and puts forward the clear market positioning of ice and snow tourism products around resources, market, products and infrastructure and supporting facilities, and develops multiple ice and snow tourism products; moreover, this paper proposes to implement the ice and snow brand strategy, carry out a variety of marketing strategies; build ice and snow tourism products, innovate new ice and snow tourism formats; improve the ice and snow tourism public service facilities, and advocate the development strategy of ice and snow tourism such as civilized green tourism.

Keywords

Ice and Snow Tourism; Product Development; ERP; Jilin Province