Author(s)

Wei Wang

Corresponding Author

Wei Wang

Abstract

With the advent of the information age, the emerging media tools represented by the Internet have developed rapidly. The wide application of new media in the ideological and political work of colleges and universities has brought great convenience to the development of educational work and the reform of models. The new media tools and the continuous improvement of the daily life and learning integration of college students make colleges and universities face enormous challenges while meeting the development opportunities in the Internet age. The combination of ideological and political education in colleges and universities and the new media environment faces a double choice. How to effectively use modern scientific and technological means to improve the effectiveness of ideological and political education under the new media environment has great theoretical and practical significance. In this regard, this paper discusses the effective path of strengthening ideological and political education in colleges and universities under the new media environment.

Keywords

New Media; Ideological and Political Education; Effectiveness