Problems and Countermeasures in Innovation and Entrepreneurship Education of E-commerce Majors in Application-oriented Universities
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DOI: 10.25236/sser.2019.056
Author(s)
Shi Yin and Hailan Pan
Corresponding Author
Shi Yin
Abstract
The important task of higher education is to educate college students in innovation and entrepreneurship, and to cultivate high-quality talents with innovative, creative and entrepreneurial abilities. In the new era, how to find a characteristic way of running a school for application-oriented undergraduates is not only the need to cultivate qualified educatees, but also the key to the survival and development of application-oriented undergraduates. Through sorting out the problems existing in the innovation and entrepreneurship education of application-oriented undergraduates, this paper puts forward six effective education strategies. At the same time, taking e-commerce as an example, three key problems should be solved.
Keywords
Application-oriented universities; Innovation and Entrepreneurship; E-commerce