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The Current Situation and Suggestions of Traditional Chinese Medicine Culture Communication in the New Media Era

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DOI: 10.25236/sser.2019.023


Yihui Liu, Min Zhong,Yawei Yu and Jing Yu

Corresponding Author

Jing Yu


As a new way of communication in recent years, new media has provided new challenges and opportunities for traditional Chinese medicine cultural communication. This paper summarizes the current situation of the communication channels of traditional Chinese- medicine culture, This paper analyses the problems of media communication such as website, Weixin, Weibo, short video and mobile phone Apps, Finally, some Suggestions are given to solve the problem. Strive to achieve the diversity, interestingness and popularity of the forms of communication, and the authoritativeness, authenticity and practicability of the contents of communication,Return、purity and science of communication purpose.


New media age; Traditional chinese medicine culture; Communication