Author(s)

Wang xin

Corresponding Author

Wang xin

Abstract

Mongolian traditional culture has a long history and a strong cultural color, and is an indispensable part of Chinese folk art. In the current society with rapid economic development, cultural industry is increasingly prosperous, and cultural and creative industry is facing new opportunities and challenges. How to integrate the characteristics of local national culture into cultural industries is an important issue faced by local economic development and cultural communication, and it is also the only way for them. This paper took the actual application and application principle of Mongolian cultural elements in the design of cultural and creative products as the theme to discuss, and put forward the development direction of cultural and creative product design, providing a reference for the combined development of Mongolian traditional culture and cultural and creative design.

Keywords

Mongolian; Traditional culture; Cultural and creative; Design