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Web of Proceedings - Francis Academic Press

Analysis of the Cultural Export Strategy of Korean Drama

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DOI: 10.25236/iclahd.2019.061


Wan Wenwen

Corresponding Author

Wan Wenwen


Korean TV dramas, which are the main force of the Korean Wave, are popular in China and the Asia-Pacific region, and have become a successful example of Korean cultural export. The Korean drama's advancing with the times reflects a mature and flexible cultural export strategy: the art carrier is carefully crafted, the Korean cultural will is transplanted, and the cultural output is realized by the advanced media. This phenomenon deserves the deep thought of Chinese cultural practitioners. It is hoped that through the combing and reference of the export strategy of Korean drama culture, we will provide experience for the development of China's cultural industry, the enhancement of cultural soft power, and the enhancement of cultural output.


Korean drama; Culture Industry; Cultural export; Strategy