Author(s)

Zhang Kun

Corresponding Author

Zhang Kun

Abstract

In order to understand the problems in the global propagation of martial arts and reduce time cost as well as sunk cost in this procedure, this paper, based on literature research and logical analysis, sorted out multiple conflicts in this regard: 1. Conflicts between traditional martial arts and the propagation of martial arts on the international stage; 2. Conflicts between profound and adapted martial arts; 3. The contradictions between official and non-official cultural communication; In addition, it is necessary to strengthen studies from other cultural perspectives. Finally, more emphasis should be placed on researches about communication strategies of audience segmentation.

Keywords

Wushu; international communication; Paradoxes; transcendence