From World Expo to CIIE: The image of Shanghai in City Publicity Film
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By analyzing the publicity film of Shanghai, this paper takes the publicity films of Shanghai used during the World Expo and China International Import Expo (CIIE) as the research samples, compares their respective effect on presenting and building the city image of Shanghai. On this basis, the paper studies the communication significance and strategy of these videos to explore how to better present the city’s image through videos. Moreover, in light of the internal urban design logic of Shanghai, this study aims to provide a valuable reference for building and promoting the image of Shanghai.
City publicity film; City image; World Expo; CIIE