Author(s)

Bing He

Corresponding Author

Bing He

Abstract

Pragmatic failure in intercultural communication is an important issue in intercultural research and pragmatics. An in-depth analysis of the causes of cross-cultural pragmatic failures will help find out the countermeasures to avoid pragmatic failures. This paper analyses the types and causes of pragmatic failures in intercultural communication, and then provides some ideas for the corresponding countermeasures.

Keywords

Intercultural communication; pragmatic failure; causes