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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Cross-Cultural Communication from the Perspective of Mass Media

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DOI: 10.25236/iclahd.2019.016


Ziqi Li

Corresponding Author

Ziqi Li


Intercultural communication is all the communication that happens when people from different cultural backgrounds share thoughts, feelings and information with each other. Nowadays, the combination of culture and modern media is emitting its unique charm. With the emergence of social media, cross-cultural communication among different nationalities is closer than before, but cultural conflicts are still inevitable. In this context, giving full play to the role of media in promoting culture and having a vision beyond cultural limitations to push cultural collision, exchanges and integration are vital. This is a new era for both mass media and cross-cultural communication.


Cross-cultural communication; mass media; cultural conflicts