The Impact of Apology on Inter-group Forgiveness: A Case Study of Dolce & Gabbana's Suspected Insult on China
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Inter-group forgiveness is a new research hotspot in recent years. It mainly refers to the positive change of attitudes, perceptions and behaviors of victim groups at the group level after conflicts. Apology, as one of the most important group behaviors affecting inter-group forgiveness, does not simply promote or hinder the impact of inter-group forgiveness. Taking the case of Dolce & Gabbana's humiliation to China as an example, this paper explores the validity of apology in Dolce & Gabbana Group and the influencing factors of apology on inter-group forgiveness (group identity, apology emotion, number of apologies, group memory and time). From the perspective of inter-group forgiveness, this paper puts forward suggestions in two aspects. For the offending group, the main solution is the sincerity of apology and the positive compensation for the offending group in the later period. For the offended groups, encourage them to actively engage with the offending groups in an efficient way to promote the emergence of empathy.
Dolce & Gabbana; inter-group forgiveness; apology; forgiveness