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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

The Research and Design of Entrepreneurship Education System of Marketing and Business Major in Higher Vocational Education Based On "Three Halls"

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DOI: 10.25236/issetc.2019.024


Jianmin Xu

Corresponding Author

Jianmin Xu


Higher vocational colleges are an important part of China's education system. Under the social tendency of "mass entrepreneurship, mass innovation", higher vocational colleges shoulder the important mission of training innovative and entrepreneurial talents. Integrating Internet technology into the construction of innovation and entrepreneurship system in higher vocational colleges can promote its further sound development. At the same time, under the background of "Internet +", there are still problems in the innovation and Entrepreneurship of higher vocational colleges, such as lagging behind in consciousness, lack of resources and insufficient attention to practical links. The article puts forward the construction ideas of perfecting the mechanism of innovation and entrepreneurship, increasing investment in educational resources and strengthening practical education, so as to ensure the effectiveness of the new venture system.


Higher vocational colleges; Innovation and entrepreneurship system; marketing major