Author(s)

Jiang Yi

Corresponding Author

Jiang Yi

Abstract

There exist a range of issues in the structure and development of China's current sports industry. Confronting with the status quo of China's sports industry and the development trend of economic globalization, this thesis elaborates the development path of China's sports industry from the point of view of industrial integration by means of case analysis. It is inevitable for sports industry to take the path of industrial integration in the existing trend. Taking the path of industrial integration is not merely conducive to the transformation and upgrading of the industrial structure, but upgrade the competitiveness of China's sports industry in the context of globalization.

Keywords

Sports Economy; Sports Industry; Industrial Integration; Development Path