Author(s)

Zili Niu

Corresponding Author

Zili Niu

Abstract

With the rapid development of information technology, the era of Internet of things is approaching. The organic integration of the Internet of things, big data, fitness guidance, exercise prescription and sports smart products will bring new changes to the sports industry, especially the national fitness. For the sports industry, the Internet represents a kind of technology but also brings new ways of thinking in the Internet era. The “Internet Plus” sports industry will embrace a new experience and the endogenous value brought by the Internet as a technology. Based on the changes brought by the Internet to the sports service, this research systematically elaborates the “Internet Plus” operation mode and looks forward to the future of sports service under the Internet mode. Finally, combined with the current status of Internet and sports development, this research puts forward the development trend of sports service under the background of “Internet Plus”, the change of sports brand function, online to offline business mode under the platform of “Internet Plus”, and the integration of sports industry and high-tech promoted by “Internet Plus Intelligent Technology”.

Keywords

Internet Plus; Sports service; Development trend