Author(s)

Ying Zhang

Corresponding Author

Ying Zhang

Abstract

The development and popularization of the new media give a great impetus to the process of human society. With the increasing power and influence of the new media, the social responsibility of the new media has been paid more and more attention. The social responsibility of new media has different expressive models in the cognitive level, emotional level and behavior level. It is necessary to cultivate the social responsibility of the media from the guidance of government departments, management of industry association and self-discipline of media organizations.

Keywords

Media social responsibility; New media; WeChat