Author(s)

Pei Zhou

Corresponding Author

Pei Zhou

Abstract

In the current fierce market competition, scenic spots have won the comparative advantage, customer delivered value is an important factors affecting customer purchase. Customer delivered value theory reveals that enterprise marketing should be oriented by customer demand. The best way to meet customer needs is to provide high customer delivered value. This paper focuses on the methods and means of promoting the customer delivered value, so as to enhance the competitiveness of scenic spots and win customers loyalty.

Keywords

Delivered value; Scenic spots; Service competitiveness