Author(s)

Jie Zhu

Corresponding Author

Jie Zhu

Abstract

The modern network media mainly relies on the developed Internet technology and combines the information media technology to realize the convenient transmission of news, information and other related information. It plays a key role in popularizing common sense and regulating people's lives. Compared with the traditional media, its media information dissemination forms and ways are more flexible and diverse. It is not based on the promotion of national policies, but in order to meet the needs of the public, market-oriented, looking for novel and eye-catching information to get attention, so as to obtain the development of corresponding media enterprises. Although all the interested parties concerned have obtained the corresponding benefits, there is a very flaw in it, that is, it is difficult to be bound by the corresponding laws and regulations, so it is prone to disturb people's thinking and values, resulting in a certain impact on society and bring bad effects. This situation is called media negligence. In this regard, this paper focuses on the analysis of social responsibility of network media, the main manifestations of media negligence and its causes, and finally gives the corresponding improvement measures, so as to promote the effective control of this social phenomenon.

Keywords

Information Dissemination; Social Responsibility; Modern Network Media; Methods