Author(s)

Huajun Li

Corresponding Author

Huajun Li

Abstract

With the prevalence of social networks, trust, as the basis of interaction between users, plays an important role in information sharing, experience exchange and social public opinion. However, trust is a complex and abstract concept, which is affected by many factors. It is difficult to identify the inducement and formation mechanism of trust. In social networks, trust is defined as one's expectation and belief to another in the actual social interaction, so trust in social networks refers to interpersonal trust between people. The perspective of superiority is a new concept and practice model generated in the field of social work. The similarity is based on the advantages, unexploited potential and resources of the service object and the achievements that have been made. This can be regarded as a paradigm in the social work field. The breakthrough. This paper studies the development law of trust relationship by studying social hierarchy theory and homogeneity theory, and then constructs a trust relationship prediction model, and expounds social hierarchy theory and homogeneity theory. The experimental results show that compared with other methods, the method has higher precision in the prediction of trust relationship.

Keywords

Superiority perspective; Sociological theory; Trust relationship; prediction model