Author(s)

Xinniu Zhang

Corresponding Author

Xinniu Zhang

Abstract

with the development of The Times, products tend to homogenize the trend of development, aesthetic needs from the material to the spiritual level. In addition to the functional benefits brought by product services, emotional satisfaction should be emphasized. As a medium for emotional communication between consumers and manufacturers, people who like a brand will buy it again because of its powerful functions and unique emotional experience. Therefore, emotion becomes an important part of the core competitiveness of a brand. In modern brand design, “emotional” as an important development strategy of brand design, therefore, based on emotional brand design is to use the design management concept to carry out a new brand image, shape the brand to play a good price premium, more spiritual civilization and material culture development better and stronger.

Keywords

Brand; Visual design; Emotional expression; Emotional design