The application of service marketing strategy in hotel management
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in the current fierce market competition, enterprises want to develop steadily and expand the market scale constantly to explore the innovative ways of enterprise development. Especially under the influence of economic globalization, the competition between the same types of enterprises is becoming increasingly fierce, and the product quality, product usage, product prices are not much different circumstances, businesses only improve the quality of service from the aspects, to seize the initiative. This paper expounds the related contents of service marketing strategy, and emphatically expounds the specific application of service marketing strategy in hotel management, hoping to improve the level of hotel management.
Service marketing strategy, Hotel management, Application, Research.