Author(s)

Fangfei Wu

Corresponding Author

Fangfei Wu

Abstract

This paper analyzes the significance of Chinese ink painting in the application of graphic advertising design, it also discusses the application strategy of Chinese ink painting elements from three aspects. They are the application of Chinese ink painting elements in the design of graphic advertising modeling, in the application of artistic conception design and creative design, which has a positive significance for the promotion of graphic advertising design effect.

Keywords

Chinese ink painting; Print advertising; Design; Strategy