Author(s)

Chanjuan Tu

Corresponding Author

Chanjuan Tu

Abstract

The primary purpose of this research is to find a better visual thinking strategy and how designers design graphics will enable the audience to receive information better. Based on visual semiotics, this research combines Li Siqu's DIMT thinking mode and Morris symbolic context to explore the spatial thinking of graphic design and audience receiving information. From two levels of formal level (essential academic thinking, visual symbol research features), entity level (three conversion thinking, keyword traceability research), three-dimensional grasp of its theoretical ideas, outline the relationship with the audience and visual graphics. Based on the theory of semiotics, this paper discusses the relationship between different types of graphics and ideographic methods and summarizes the ideas of creative graphic design and audience acceptance of information.

Keywords

Graphic design; visual semiotics; Taoist aesthetic; DIMT Mode