Author(s)

Jiquan Wen

Corresponding Author

Jiquan Wen

Abstract

Relevance model is the basic model of e-commerce platform commodity search and sorting. It is the basic rule of keyword optimization in the current e-commerce operation field, especially in the data-based e-commerce operation. This paper takes the keyword collection, selection, combination, monitoring and replacement process based on relation model as the main line and focuses on three screening rules: key words competition coefficient, number of single grade competition and key words main price range, and the specific application and implementation process in the process of key words optimization. The monitoring results show that more efficient platform drainage can be achieved by using the title keywords optimized with correlation model.

Keywords

Relationship model; Keywords: optimization; Competition coefficient; Number of single grade competition; Price range