Author(s)

Xue Zhen, Yang Limao

Corresponding Author

Xue Zhen

Abstract

With the proposal of the central government on high-quality development and rural revitalization strategy, the corresponding strategic planning has been made in various regions of the country, and the construction of agricultural product brands is an important part. This paper analyzes the status of Qianjiang crayfish industry and brand building, and finds that the development of the regional public brand of Qianjiang crayfish has a multi-dimensional role in promoting the high-quality development demonstration zone of Qianjiang City and the entire Jianghan Plain. At the same time, there are still many challenges such as weak platform construction, weak brand marketing, insufficient industry integration and poor cooperation among construction entities. Focusing on the above issues, this paper conducts in-depth research based on the high-quality development, and proposes policy recommendations for the development of Qianjiang crayfish brand and the construction of high-quality demonstration areas in Jianghan Plain.

Keywords

High quality development; Qianjiang crayfish; Regional public brand; Jianghan Plain