Author(s)

Xiaohui Ying , Janaka Low

Corresponding Author

Xiaohui Ying

Abstract

To solve all kinds of problems in sales forecasting in our country, we must fully understand the impact of traditional sales forecasting at present, and understand the innovative development that big data will bring to sales forecasting through case analysis, which is also the purpose and significance of this paper. Firstly, this paper introduces the background and importance of the topic; secondly, it studies the new characteristics of sales forecasting in the big data environment, and discusses the current situation based on the analysis of big data; thirdly, it focuses on the impact of significant data sales forecasting, and emphasizes the opportunities brought by big data technology while analyzing the existing problems in China at the present stage; finally, combined with the current situation, it puts forward the suggestions for the development of big data technology Strategy.

Keywords

Big data; Sales forecast; Application