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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Analysis on the Marketing Strategy of Characteristic B&B in the “Wet” Marketing Environment

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DOI: 10.25236/ermbfe.2019.188


Yan Yan

Corresponding Author

Yan Yan


This paper mainly takes the marketing status of the hotel as the research object, and finds out the problems existing in the marketing and development process of the hotel. From the current popular methods and routes of wet marketing, explore whether it can be integrated into the marketing activities of the hotel. By consulting the relevant literature, it is found that the hotel products can be used as a special type of service, and can use the wet marketing C2C mode in terms of promotion sales and customer relationship maintenance. This article has certain practical guiding significance.


Homestay; Marketing activities; Wet marketing