Author(s)

Zhong Yuting

Corresponding Author

Zhong Yuting

Abstract

The development of information technology and the increasingly growing information processing demand have promoted the extensive application of e-commerce technology in the hotel industry. The virtual business practices it brings have not only changed the trading methods and economic activities of the hotel industry,but also altered the operation patterns and concepts of hotel groups. For the traditional hotel industry, e-commerce has opened up new marketing channels, broadened the scope of the market, but also created new competitors, and put forward higher requirements. The development of e-commerce will bring prosperous vitality to the traditional industry. At the same time, it should also be alert to the undercurrent of the blossoming landscape. After analyzing the significance of e-commerce technology to the hotel industry, through the analysis of specific industry phenomena, the corresponding solutions are proposed as the basis for the hotel industry to solve the actual daily operation problems.

Keywords

Hotel; e-Commerce