Author(s)

JianlongYe

Corresponding Author

JianlongYe

Abstract

With the improvement of people's living standard, the quality requirements of fresh agricultural products are increasing. O2O e-commerce consumption mode can ensure the freshness of fresh agricultural products, and can be delivered to customers on time, accelerate the pace of customers' life, and meet the needs of customers. In this paper, the e-commerce consumption of fresh agricultural products under O2O mode is studied to provide a more convenient operation mode for businesses, so as to enhance the sales volume of fresh agricultural products and improve enterprise efficiency.

Keywords

O2O Model; Fresh Agricultural Products; e-Commerce Consumption