Challenges and Measures of Enterprise Management Accounting in the Big Data Era
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DOI: 10.25236/ermbfe.2019.168
Corresponding Author
Jie Gao
Abstract
With the rapid development of Internet and computer technology, China has entered the era of big data. The coming of big data era not only promotes the development of all walks of life, but also puts forward new requirements for modern enterprise management accounting. In order to better adapt to the development of the times, enterprise management accounting is required to actively face new challenges and find effective preventive measures to improve the level of management accounting. By studying the characteristics of big data, it can be found that effective analysis of massive data information provides a basis for enterprise management and decision-making, promotes the sustainable development of enterprises more scientifically, and improves the economic benefits of enterprises. Under the background of big data, enterprise management accounting should also expand its work content. By making full use of big data and mining valuable information, enterprises can be in a favorable position in the fierce market competition environment.
Keywords
Enterprise management; accounting; application; problems; challenge