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Research on Strategy of Green Agriculture Marketing Trade Based on Internet + Background

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DOI: 10.25236/ermbfe.2019.164


Zhang Yanhua

Corresponding Author

Zhang Yanhua


Along with the rapid development of the Internet, from consumption to marketing, from production to life, the Internet has gradually opened up many new business models, and it has gradually been adopted by more and more enterprises. As the first industry in China, agriculture needs to be combined with Internet technology to accelerate the realization of agricultural modernization, which is conducive to the combination of industry and the Internet. Therefore, based on the Internet + background, this paper conducts SWOT analysis of green agricultural marketing trade under the background of Internet +, and then proposes a new strategy of green agricultural marketing trade, providing some rationalization suggestions for agricultural products enterprises.


Internet; Green agriculture; Marketing; Trade; Strategy