Author(s)

Wang Delu

Corresponding Author

Wang Delu

Abstract

The wide application of the Internet in China's consumption field has made the related industries have greater development space. The combination of online and offline industries by using information and communication technology has become a new development trend. This development trend provides a new opportunity for the development of green agriculture, and has positive significance in increasing the sales channels of agricultural products, optimizing the factors of agricultural production, improving the quality of leisure agriculture and increasing farmers' income. However, there are still many problems in the development of Internet + agriculture, such as the imperfect infrastructure in rural areas. Based on this, this paper first analyses the problems of green agriculture marketing strategy under the background of the Internet, and then puts forward relevant countermeasures and suggestions from the marketing channels, marketing methods and promotion methods of agricultural products, in order to promote the rapid development of green agriculture.

Keywords

Internet +; Green agriculture; Marketing; Research