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Web of Proceedings - Francis Academic Press

Research on the Mode of China's SMEs' International Marketing Entry Mode

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DOI: 10.25236/ermbfe.2019.147


Miao Jinsheng

Corresponding Author

Miao Jinsheng


China's opening up process is deepening, international influence is increasing day by day, and trade with countries around the world is closer. SMEs, as the main part of China's corporate structure, play an important role in China's international trade. However, as far as the entry of the international market for Chinese SMEs is concerned, there are still some problems that restrict its development in the entry mode of international marketing. Based on an in-depth analysis of the issues related to the international marketing entry mode of Chinese SMEs, Several strategic suggestions are proposed to promote the optimization of its entry mode, in order to benefit the construction of the international market competition of Chinese SMEs.


Small and medium-sized enterprises; international marketing; entry mode; problem research