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Web of Proceedings - Francis Academic Press

Brand Design and Development Trend under the Background of “Internet +”

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DOI: 10.25236/ermbfe.2019.130


Jin Xiaolei

Corresponding Author

Jin Xiaolei


Brand is not only the rational and perceptual comprehension of the appearance, quality and price of enterprise products, but also the psychological identification of the connotation of enterprise culture and concept. Under the background of internet era, the competition of homogeneous products is increasingly fierce. The unique brand design can solve this problem well. At the same time, with the development of today's computer network technology, the way of digital media communication is more and more extensive, and has penetrated into all areas of people's lives. With the help of the new communication mode of digital media, the brand image of enterprises can be disseminated to customers through a variety of ways, promote the cognitive unity of customers, and complete the transformation into transactions. In view of this, from the perspective of the characteristics of brand design under the background of “Internet +”, this article discusses the brand design and development trend under the background of “Internet +”, with a view to helping enterprises to achieve the multi-channel profit through brand design, avoiding homogenization competition in the market.


Internet +; Brand design; Development trend; Brand communication