Author(s)

Wei Wei

Corresponding Author

Wei Wei

Abstract

International tourism poverty alleviation practice and research have proved that private enterprises are the main body of socialized and market-oriented operation of tourism poverty alleviation, the bridge and link connecting local government, tourism market and poverty alleviation objects, and play an important role in the development of tourism poverty alleviation. Based on the recognition of the significance of enterprises' participation in poverty alleviation through rural tourism and in combination with the actual conditions of poor villages in Shandong Province, this paper proposes three poverty alleviation modes of enterprises' participation in rural bases of industrial enterprises, the overall development of large-scale tourism enterprises, and the construction of small towns with rural characteristics. Taking Chishang Town as an example, it specifically introduces the specific implementation path of enterprises' construction of rural shared residential accommodation mode.

Keywords

Poverty alleviation through rural tourism; Enterprise participation; Development mode; Chishang town