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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Empirical Study on the Impact of E-commerce Market Characteristics on Product Innovation

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DOI: 10.25236/ermbfe.2019.116


Aimin Sun

Corresponding Author

Aimin Sun


With the continuous development of e-commerce, its transaction environment has realized interconnection and interoperability, and the transaction boundary has gradually been blurred. Product innovation of e-commerce enterprises can help enterprises to enhance economic benefits and create customer value based on their value theory, but it is easy to make the effect of product innovation unsatisfactory because of the influence of market environment factors. With the development of information technology, the competition in e-commerce market is becoming more and more fierce, and it also has a great impact on the innovation and development of market products. In the traditional market environment, the information characteristics of the market will have a significant impact on product innovation. E-commerce companies can use product innovation to enhance and create customer value. However, under the influence of the e-commerce environment, product innovation of e-commerce enterprises will be affected. This paper studies the impact of e-commerce market characteristics on product innovation, and thus effectively enhances corporate performance, and further promotes the development of the e-commerce market.


E-commerce; Information technology; Product innovation; Enterprise performance