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The role of new media and advertising media in film distribution in the Chinese market

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DOI: 10.25236/ermbfe.2019.104


Sun Mengyang

Corresponding Author

Sun Mengyang


With the development of new media technologies, the form of film distribution has also undergone tremendous changes. In recent years, China's social and economic level has increased rapidly, and the popularity and application of the Internet is quietly changing people's lives. In the context of the Internet era, the traditional film industry has been unable to meet the needs of people. The application of digital networks and other technologies has changed the traditional film production and distribution methods, and the new media film industry has arisen. The emergence of the new media film industry fully satisfies people's modern living habits, and the online viewing of movies can be realized by simply using a mobile phone or a computer, without having to spend a lot of time and energy to go to the cinema for viewing. For the Chinese film industry, the rise of the new media film industry is both an opportunity and a challenge. Based on this, this paper will study and analyze the impact of the new media film industry on the development of the Chinese film industry.


New media technology; Film industry; Film and television distribution