Author(s)

Chuanfang Weng, Weihua Du

Corresponding Author

Chuanfang Weng

Abstract

With the rapid development of information technology in China, people have entered the era of big data, and the needs of consumers are becoming more diversified. In the market environment, the competition between enterprises is becoming more and more fierce, and enterprises should enhance their marketing capabilities in the fierce competition. In the context of big data, physical retailers should make full use of big data technology to enhance their marketing strategies.

Keywords

Big Data; Entity Retailer; Retail Efficiency