Research on Promotional Activities (sp) of Fast Moving Consumer Goods Industry in the Age of Big Data
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Nowadays, with the rapid development of China's economy, promotion activities play an important role in the market and are also an important mode of operation for enterprise development. Nowadays, fast-moving consumer goods companies are highly competitive, and promotion is the key to business competition. Fast sales are the must-have for the masses. In the new era of big data, the problems of fast-moving consumer goods in promotional activities, some implementation methods and countermeasures are proposed to provide reference for relevant people.
Fast Moving Consumer Goods; Promotional Activities; Promotion Management; Marketing