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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Promotional Activities (sp) of Fast Moving Consumer Goods Industry in the Age of Big Data

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DOI: 10.25236/ermbfe.2019.064


Shuying Chen

Corresponding Author

Shuying Chen


Nowadays, with the rapid development of China's economy, promotion activities play an important role in the market and are also an important mode of operation for enterprise development. Nowadays, fast-moving consumer goods companies are highly competitive, and promotion is the key to business competition. Fast sales are the must-have for the masses. In the new era of big data, the problems of fast-moving consumer goods in promotional activities, some implementation methods and countermeasures are proposed to provide reference for relevant people.


Fast Moving Consumer Goods; Promotional Activities; Promotion Management; Marketing