Author(s)

Jianying Yong

Corresponding Author

Jianying Yong

Abstract

With the rapid development of big data, the era of big data has arrived, and marketing has thus ushered in a big change. Precision marketing has also risen and exploded in this big change. This paper discusses the precision marketing under the background of big data from the aspects of precision marketing, the source of data and the application of precise marketing data, in order to provide certain theoretical support for the company's precision marketing.

Keywords

Precision Marketing; Big Data; Application