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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Development and Strategy of Eco-sports Cultural Tourism Products in Shaanxi Province

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DOI: 10.25236/ermbfe.2019.056


Si Wang

Corresponding Author

Si Wang


Located in the hinterland of the southern slope of Qinling Mountains, Shaanxi Province belongs to the “Eleventh Five-Year Plan for Tourism Development of Shaanxi Province”. It is one of the six major tourism sectors in the province. It is located in the northern end of the potential inter-provincial tourism line of Xi'an-Ankang-Chongqing-Zhangjiajie, and is the center of the triangular tourism network of Xi'an, Ankang and Hanzhong. By using the methods of documentation and field investigation, the present situation and advantages of Eco-sports cultural tourism products in Shaanxi Province were analyzed. Emphasizing the economic, social and cultural values of the original ecological sports culture in the development of tourism products, and thus finding a green channel for the development of the original ecological sports culture and tourism wedge mode in the current trend of tourism development. It is considered that we must pay attention to the excavation of sports tourism culture, combine local sports tourism resources with traditional cultural advantages, strengthen overall planning, create distinctive brands, enhance the competitiveness of sports tourism, and promote the rapid development of sports industry in Shaanxi Province.


Shaanxi Province; Ecological Sports; Tourism Product Development