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Network Marketing Innovation of Fast Consumer Goods under Big Data

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DOI: 10.25236/ermbfe.2019.053


Shuying Chen

Corresponding Author

Shuying Chen


With the advent of the third scientific and technological revolution in the 20th century, electronic computers have been widely used. The arrival of the Internet information technology platform has brought us into the “Internet +” model and the era of big data. Fast-moving consumer goods companies must also conform to the development trend of the times. However, there are many problems in sales staff and low level of ability. The paper uses the literature data method and the survey analysis method to discuss the problems existing in the background of the Internet era, and puts forward the development direction of network marketing innovation.


Internet+; Big Data Era; Fast-Moving Consumer Goods; Resistance Factor; Development