Author(s)

Zhao Nan

Corresponding Author

Zhao Nan

Abstract

With the rapid development of tourism around the world, souvenirs have become a part of tourism revenue. With the development of cultural diversity in the world, cultural needs show a diversified development situation, so tourist souvenirs should also show a diversified development trend. As a coastal city, Zhuhai's most intensive culture is marine culture. The development of souvenirs and surrounding industries based on marine culture has become an important pillar of Zhuhai's tourism industry. In order to further enrich and innovate the development of tourism souvenirs in Zhuhai, based on mother of Pearl craft, this paper will develop tourism souvenirs with marine culture with marine shellfish as raw materials, and study the corresponding marketing and promotion strategies, so as to promote the formation of distinctive regional characteristics of Zhuhai tourism industry, and make its marine tourism industry develop rapidly, healthily and stably.

Keywords

Tourism souvenirs; marine culture; mother of Pearl craft; local tourism characteristics; marine tourism