Author(s)

Xiong Jinyin

Corresponding Author

Xiong Jinyin

Abstract

Building a characteristic town is an important way to realize the protection and inheritance of the national intangible cultural heritage. It can fully implement the creativity of cultural development and create a good platform for the development of cultural industry. In the specific development process, it is necessary to effectively improve the traditional cultural communication methods. The new media fully utilizes the immediacy, effectiveness and interactivity of online communication means. This can release relevant information in a timely manner, so that visitors can grasp all kinds of information related to the scenic spot in time, so as to win the tourists' goodwill and public opinion support, so that good economic and social benefits can be unified. Promote tourism promotion and cultural communication in characteristic towns by means of communication in the context of new media. Therefore, this study analyzes the challenges and opportunities in the promotion of tourism in characteristic towns in the context of new media. Combined with the characteristics of new media technology, the strategy of tourism promotion in characteristic towns in the context of new media was studied. At the same time, this study takes Chongqing Wanling Ancient Town as an example to analyze the tourism promotion strategy of Chongqing Wanling Ancient Town in the context of new media.

Keywords

New Media Context; Characteristic Town; Tourism Promotion Strategies