Author(s)

Xi Yanan

Corresponding Author

Xi Yanan

Abstract

The marketing work of China's commercial banks plays a vital role in the development process. This paper focuses on the problems existing in the marketing of commercial banks in China, and focuses on the countermeasures to solve these problems. Its successful marketing practices have the goal of improving operations, expanding business and improving the economic efficiency of commercial banks.

Keywords

Commercial bank; Marketing; Improvement strategy