Author(s)

Jie Kong

Corresponding Author

Jie Kong

Abstract

This paper analyzes the current situation of cruise tourism in the world, analyzes the characteristics of China's cruise tourism industry and the problems existing in its development, and aims to propose countermeasures and suggestions to promote the development of China's cruise tourism. The article believes that the development of cruise tourism in the macro aspect requires the government to strengthen the development of the policy system, strengthen the management mechanism, foster market leaders, formulate unified planning, guide tourists, etc., in order to guide the development of cruise ship tourism capacity and quality. Go up a new step.

Keywords

Cruise Tourism Industry; Sustainable Development; Problems and Its Countermeasures