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Web of Proceedings - Francis Academic Press

Research on the current marketing situation of new media enterprises

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DOI: 10.25236/ermbfe.2019.004


Yanrong Qiao

Corresponding Author

Yanrong Qiao


Social media has changed the mode of mass communication. At the same time, the marketing mode of traditional enterprises has changed. With the development of information society and the increasingly fierce market competition environment, more and more enterprises realize the important role of new media in enterprise marketing. New media has great advantages in information dissemination efficiency and speed of communication. The use of new media for corporate marketing is an irresistible trend of the times. This paper mainly summarizes the content of new media, the advantages of new media marketing methods and the transformation strategy of marketing methods in the context of new media, which provides reference for enterprises to use new media to carry out marketing activities.


New media; Marketing; Marketing Strategy