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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Model of Rural E-commerce Driving Local Economic Development

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DOI: 10.25236/ermbfe.2019.003


Lin Li

Corresponding Author

Lin Li


With the continuous development of e-commerce in China, rural e-commerce can better drive the development of local economy, help the rural people get rid of poverty and become rich, so as to improve their living standards and achieve the goal of rural e-commerce driving local economic development. Under this background, this work firstly analyzed the development forms of rural e-commerce, secondly discussed the problems of rural e-commerce driving economic development, and finally introduced effective countermeasures to promote rural e-commerce driving economic development. It will enhance the vitality of local economic development, bring more rural people into the e-commerce industry, and increase their employment opportunities to achieve social stability.


Rural area; E-commerce; Driving; Local economy