Author(s)

Rong Kuizhen

Corresponding Author

Rong Kuizhen

Abstract

With the rapid development of modern society and economy, customers' demand for products is also gradually increasing. Under the increasingly fierce market competition environment, there is a close relationship between marketing ability and its performance. Marketing is a necessary experience link in the development of an enterprise, which is an important foundation to ensure the survival and development of the enterprise in the market. Only by improving the marketing ability of the enterprise can it really help to improve the market competitiveness of the enterprise. Therefore, it is the only way for enterprises to develop collaborative e-commerce in the new economic era. In this case, how to improve the enterprise's market capitalization ability and performance becomes more and more important. This paper expounds the internal relationship between the two and points out that the enterprise's market capitalization ability has a positive effect on the improvement of performance.

Keywords

Collaborative e-commerce; Marketing capability; Performance