Author(s)

Min Huang

Corresponding Author

Min Huang

Abstract

Under the background of the rapid development of Internet applications, various data amounts in the big data platform have shown explosive growth. Although both enterprises and the government have a large number of original data of the customers, how to properly use them requires a comprehensive system to support. The recommendation system in a wide variety of systems has been sought after by countless people as an effective and accurate marketing tool. In the recommendation system under the background of big data, the application of the user portrait technology has gradually become a research hotspot for countless people. Through introducing the user portrait, this paper has a deep exploration of the algorithm used in the recommendation system and the meaning and construction framework of the user portrait. In the end, it expects the challenges and solutions confronted by the user portrait technology recommendation system.

Keywords

Big Data; Recommendation System; User Portrait; Recommendation System Algorithm; User Portrait Algorithm