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Analysis on the Cultivation Mode of Tourism Talents in Colleges and Universities from the Perspective of Supply Side

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DOI: 10.25236/acaelt.2019.377


Jia Xu

Corresponding Author

Jia Xu


With the rapid growth of China’s economy, the development of China’s tourism industry has been promoted, as well as the talents cultivation of tourism education. According to the survey data, the total number of colleges and universities which has set up tourism major in China has reached more than 2000. Although the development of tourism education meets people’s needs for learning, it also leads to some bad phenomena, such as the employment difficulties of students majoring in tourism, the lack of talents in tourism enterprises, the dislocation of talent supply and demand between schools and enterprises. The main reason for these phenomena is that under the supply-side teaching mode, tourism talents trained by colleges and universities fail to match the talents demanded by enterprises. At the present stage, most of the tourism education in our country still adopts the traditional classroom-based teaching mode, which centers on theory. Most of the teachers allocated are academic research-oriented, which results in the derailment between tourism teaching and practice, making it difficult for tourism talents trained to adapt to the work of enterprises. Therefore, from the perspective of supply side, how to cultivate tourism talents suitable for the needs of social development and enterprises, and how to solve the contradiction between the supply of and demand for tourism talents have always been topics of great concern, and also the key to the teaching reform of tourism education.


Tourism major in colleges and universities; talents cultivation; mode; analysis